2 out of 5 Australian marketers are sleeping right now

This week AdNews published this, the result of one of their online polls. It should be an eye opener for Australian marketers, or at least for their clients and managers! It is hard to imagine how anyone could disregard the growth and diversification in online media and ignore the data-rich marketing potential that they offer, or fail to see the high integration of most of the best, biggest marketing campaigns. Any marketers who think IMC and online media are new-fangled bullshit had better cling tightly to their old-school jobs.